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- Mai 19, 20152014 California Wine Sales Grow 4.4% by Volume and 6.7% by Value in the U.S.
- Mai 13, 2015Wine Institute Showcases California Wines for Top Media and Trade from Canada, Europe, Asia and Latin America
- April 15, 2015Wine Institute Launches Sustainable Winegrowing Certificate Course
Educational PowerPoint on History, Geography, Climate,
Soils, Regions, Wines and More with Beautiful Imagery
SAN FRANCISCO — Wine Institute has released a new educational PowerPoint presentation on California wines that can now be downloaded by wineries, regions, the trade and all others interested in using this new resource.
The free download, “Discover California Wines,” presents the unique features of California wines with information on the state’s wine history, people, geography, climate, soils, regions, American Viticultural Areas, wine varietals, sustainable winegrowing trends, California wine and food pairing, economic impact and more. There is both a short and long version of the PowerPoint, and the content is modular in nature so that users can customize their presentation for the length and content they need. The presentation is available at Wine Institute’s consumer website: www.discovercaliforniawines.com/media-trade/images-presentations.
The PowerPoint tool was developed to support a wide variety of uses—from educational seminars and sales presentations to sheer entertainment. The presentation shows California’s beautiful iconic images as well as many fun factoids about California and each of its wine regions. For instance, it presents an animated visual of California’s famous fog rolling through coastal mountain gaps, wine and whales in Monterey, flower cover crops and sheep as part of green winegrowing practices, and gnarly vines in Amador County. Other slides show what’s trendy on the state’s hot food scene with suggestions for wine pairings.
Wine Institute is the association of 1,000 California wineries and wine-related businesses dedicated to enhancing the environment for the responsible production, consumption and enjoyment of wine. California is the fourth largest wine producer in the world, making 90 percent of all U.S. wine. Each year, millions of tourists visit wine regions throughout the state to explore and enjoy the wines, the cuisine and cultural offerings associated with California’s signature industry.